Boston Design Week 2023 Rebrand
Adobe InDesign & Photoshop
2023
For this integrated design project, my objective was to create several supplemental materials and deliverables used to promote Boston Design Week 2023. Through strategy and research, I completely updated their existing branding in order to reach a wider audience, specifically targeting young designers. With interchangeable colors, I have created a new Boston Design Week logo centered around a revolving icon. This logo can be both static and dynamic. This logo is inspired by the motion of hypnosis and the idea of drawing the attention of viewers. I chose a simplistic background to contrast the revolving icon, as well as clearly communicate information about Boston Design Week. The overall goal was to make a new identity that is both eye-catching and unique.
